Our Predictions for the Virtual Assistant World in 2025

Ever wish you had a crystal ball to see what’s coming for your VA business?

Well, we dusted ours off for episode 222 (because let’s be honest, that number just feels magical), and pulled together our bold, juicy predictions for what’s headed your way in 2025 — both the big picture trends and the in-demand services clients will be craving.

Spoiler: This is the stuff that’s going to shape your VA business next year. Let’s get into it.

1. Specialisation Will Be Non-Negotiable

Clients aren’t looking for generalists anymore — they’re looking for specialists who know their stuff. Whether it’s social media, bookkeeping, or systems and automations, they want someone who can dive deep into a specific area and hit the ground running.

In 2025, if you’re still trying to be everything to everyone, you’ll risk being passed over by clients who are ready to pay premium prices for focused expertise.

Niche down, claim your zone of genius, and OWN IT.

2. AI Is Here to Stay (And Will Only Get Louder)

AI is not a phase. In 2025, it’s going to start doing more than helping with content — we’re talking AI agents that can complete real tasks on behalf of clients. This will shift how businesses outsource, but it doesn’t mean VAs are being replaced.

What it means is that clients will need help navigating the tech — and that’s where you come in.

But be warned: the VAs who simply copy/paste from ChatGPT without injecting their voice or strategy? They’ll start to blend into the crowd fast.

Learn how to prompt, tweak, and train AI tools so your content sounds like YOU — not a robot.

3. Demand for VAs Will Rise (But with a Twist)

We’re predicting another surge in VA demand in 2025 — similar to what we saw during the COVID boom. But it won’t just be “any” VA that gets hired.

Businesses are getting smarter. They’ll be looking for:

• A mix of local and offshore support
• VAs who can manage teams and systems
• Help with higher-level tasks, not just admin

If you’re a NZ or Aussie VA, don’t panic. There’s room for you and global teammates. Many clients want you to lead their support teams — so embrace the opportunity.

4. Neurodivergence & Authenticity Will Shine

More VAs are openly embracing their neurodivergent brains, unique strengths, and authentic selves — and we are so here for it.

Gone are the days of trying to hide what makes you different. In 2025, we’ll see a surge of VAs confidently leading with their values, owning their energy needs, and proudly building businesses around how they work best.

Your “spiciness” is your superpower. Clients are looking for people who are real and relatable.

5. The Rise of the Accidental VA Agency Owner

With demand rising, many VAs are going to find themselves fully booked — and the next natural step will be building a team. Often this happens reactively (a friend offers to help, then boom — you’re a team of two).

Whether you call yourself an agency or not, if you’re bringing on support, you’re leading a business.

Start preparing now. Team building, systems, and clear client delivery processes will be your best friends.

6. New VAs Will Enter the Industry — Differently

We’re expecting an influx of new VAs in 2025, many coming from traditional employment after job losses or a desire for flexibility.

But this new wave? They’re intentional. They’re not rushing into DIY businesses — they’re researching, planning, and often choosing to start as subcontractors first.

If you’re an agency owner, 2025 could be a great time to expand your team.

7. General Admin Isn’t Dead – But It’s Shifting

Generalist executive assistant support will still be in demand — especially as a first hire for solo business owners. Think inbox, calendar, ops, and light marketing support all rolled into one.

But even here, expectations are shifting. You’ll be expected to know AI basics, automate where you can, and bring strategic thinking to the table.

Even if you’re a generalist, get familiar with automations and tech tools to stay ahead.

In-Demand Services for 2025

Here’s what clients are actually going to be looking for next year — based on what we see daily across coaching calls, agency leads, and the VA Network.

• AI & Automations - Helping clients implement tools like ChatGPT, Zapier, Jax (Xero’s AI tool), and more. From setup to training to optimisation — this will be HOT.
• Bookkeeping (With AI Knowledge) - Always in demand, but now with a twist — clients want bookkeepers who understand automation tools and can save them time, not just process transactions.
• Minute Taking - Still a sought-after premium skill. Especially if you’re fast, accurate, and efficient. Bonus points if you can leverage AI transcription tools.
• Systems, Processes & Streamlining - Setting up SOPs, automating workflows, and improving backend operations = gold. Clients want their business to run better, and you can help.
• Social Media Strategy & Management - But not just scheduling. We’re talking marketing-savvy, copywriting-aware, conversion-focused support that drives real results.
• Website Design - Clients want clean, functional sites — and they’re looking for platform specialists. Be the go-to WordPress or Rocketspark VA. Bonus: stay on top of AI & SEO changes.
• Sales Support - Helping with follow-ups, call bookings, funnel building, and email sequences. Human-to-human support will be even more valuable in noisy, saturated markets.
• Podcast & Course Support - This market is booming. Podcast editing, episode uploads, membership support, Kajabi/Teachable/Zapier builds = massive growth area.
• OBM Services (Online Business Management) - For the VAs ready to lead: managing ops, team, launches, and systems. It’s next-level support for next-level clients.

What Clients Will Expect in 2025

Clients are evolving. Here’s what they’ll be looking for when hiring:

• People Skills: Communication, empathy, initiative.
• Tech Fluency: Especially AI tools.
• Strategic Thinking: Not just do-ers, but thinkers.
• Consistency: Showing up regularly builds trust.
• Customisation: Personalised support, not cookie-cutter services.
  
  
  

It’s Your Year to Lead

Feeling overwhelmed? That’s okay — but let it turn into motivation, not paralysis.

2025 is not about doing more — it’s about doing it better.

• Niche down.
• Learn AI.
• Back yourself.
• And stay visible (even when no one’s “liking”).

The VA world is shifting — but there’s more opportunity than ever for those ready to embrace the change and show up as the expert their clients are searching for.

Let’s make this your most intentional year yet. 

Where do YOU fit in the future of the VA industry? Whether you’re a subcontractor, freelancer, or agency owner, your ideal pathway is waiting.

Take the quiz and find out in minutes!