Thinking About Becoming a VA But Worried About an Oversaturated Market?
Apr 17, 2025
You’ve been thinking about it for a while. Maybe you’re bored in your 9–5. Maybe your role has been made redundant. Maybe you're at home on maternity leave trying to figure out your next steps. Or maybe you just know deep in your gut that you’re meant for something more.
But you’ve also got questions like…
“Is now even a good time to start a business?”
“Is the market too saturated?”
“Are there enough clients to go around?”
We hear you — and you’re not alone.
The good news? These questions are actually a green flag. They mean you’re taking this seriously. You're not chasing some shiny work-from-anywhere fantasy. You’re weighing your options, doing your research, and setting yourself up to do this properly.
Let’s break it all down.
The Truth About the VA Industry Right Now
There’s no sugar-coating it. The world feels a bit shaky. Redundancies, restructures, the rising costs of living … it’s a lot.
But here’s what we are seeing:
- Businesses are outsourcing more, not less.
- Hiring full-time staff feels risky to them right now.
- They still need help — but in a flexible, scalable way.
- VAs are perfectly positioned to fill that gap.
And we've been here before. During COVID, the VA industry boomed for these exact same reasons. We firmly believe the same wave is building again now.
What Makes a VA Thrive (vs. Just Survive)?
We’ve supported hundreds of VAs through all sorts of economic cycles. And right now? There’s a clear difference between those thriving… and those barely hanging on.
Here’s what the thriving VAs are doing:
1. They've Nailed Their Niche or Target Client
It’s not just about having a niche service (although that helps). It’s also about clearly knowing who you serve and how you help them. You don’t need to be everything to everyone.
Whether you’re offering a specialist skill or generalist support, the VAs doing well are super specific about who they help.
“People buy when they feel understood, not when they understand you.”
That means knowing:
- What your ideal client is struggling with
- What language they use
- What outcome they want
And then making sure your messaging speaks to that, everywhere.
2. They Price for Profit (Not Panic)
If you’re pricing based on what you think people can afford — or what makes you seem “affordable” — you're likely undercutting yourself and repelling the right clients.
Low pricing = low confidence (in the client’s mind).
Pricing well shows that you’re confident, in-demand, and capable of delivering results.
You don’t need to be the cheapest — you need to be the most valuable to your ideal client.
3. They Show Up (Even When It’s Quiet)
No likes? No comments? Doesn’t matter.
The VAs who are booked solid right now are the ones who kept showing up when no one was watching. Whether it’s on LinkedIn, Instagram, at networking events, or in their inbox — they didn’t ghost their visibility when they got busy.
Why this matters:
- It keeps leads warm
- It builds trust over time
- It makes sales easier when you do promote
This also means you're not stuck in the feast-or-famine cycle when a client finishes up.
4. They’ve Got a Consistent Lead Generation Strategy
Referrals are amazing! But they’ll only get you so far.
The VAs who are thriving right now have a repeatable, consistent way to bring in leads.
Whether it’s content, networking, collaborations, or pitching — they’re actively and intentionally bringing new people into their world.
And they’re doing it consistently, not just when things are quiet.
5. They Know How to Convert on a Discovery Call
Marketing and selling? These are two very different skill sets.
Lots of VAs are great at creating content, showing up online, and building relationships — but when it comes to the actual discovery call? It falls flat.
The real magic of a discovery call happens when the lead feels understood — not when you talk at them about everything you offer.
VAs that thrive have:
- A clear discovery call process
- Confidence to lead the call (not just “wing it”)
- The ability to link their service to the client's real pain points
And they always follow up after. Why? Because follow-up is where the money is.
6. They Focus on What They Can Control
You can’t control:
- The economy
- Your client’s budget
- Redundancies or interest rates
- What Great Aunt Gertrude (or anyone else in your life that is not qualified to share their naysaying opinions with you) thinks about your career choice
You can control:
- Your mindset
- Your pricing
- How often you show up
- The clarity of your messaging
- How you nurture and convert leads
Every single VA we know who’s grown a sustainable business focused more on what they could do, and less on what they couldn’t.
But What About the Job Market?
It’s valid to feel unsure — especially if you’re coming from full-time employment and security.
But here’s what we’re seeing:
- Outsourcing is safer than hiring for many businesses
- More professionals are choosing freelancing over employment
- Clients are looking for service providers who take initiative and own their outcomes
This means more opportunity, not less — if you’re set up for it.
Our Advice If You’re Just Starting Out
If you’re ready to leave your 9–5 or start your VA business, you’ve got two solid options:
1. Book a Private Coaching Call
We’ll help you get clear on your:
- Experience
- Service options
- Pricing and positioning
- Next best steps
It's the confidence kickstart you might be needing right now.
2. DIY with Our Launch in 30 Days Course
Go at your own pace, but with a proven plan. This course walks you through setting up your VA business properly, with:
- Discovery call training
- Onboarding systems
- Messaging + marketing clarity
- Lead generation strategies
Launch in 30 days
Private Coaching Call
Not Sure What Your Next Step Is?
Take the guesswork out of your VA journey with our Virtual Assistant Pathway Quiz.
t’ll tell you exactly where you’re at and what to focus on — whether you’re just starting out or ready to scale.
