Build a booked-out, soul-filling virtual assistant business you LOVE to work in
Through courses & coaching. All inside The VA Foundry â a dedicated learning hub for ambitious VAs.
Figuring out how to launch â and then scale â a virtual assistant business isnât easy.
But whoever said you had to figure it out alone?
Whether youâre hoping to quit your 9-5 & launch your own business or youâre an established VA looking to scale, weâre here to help you reach your version of success.
Not through hustle and burnout. Through expert education & resources designed to help you step into your role as CEO of your business â a role that empowers you to dream big dreams, make big moves, and feel the relief of all those messy puzzle pieces finally *clicking* into place.
Information overload isn't just a problem for your computer.
Itâs kinda taxing on your brain, too
In some ways, itâs AMAZING thereâs so much content available at your fingertips 24/7.
The only downside?
The âfactsâ are a bit contradictory. And the âexpertsâ telling you what success should look like arenât always⊠ahem⊠verified.
- âYou must post on Instagram twice a day!â
- âYou must aim for multiple six figures!â
- âYou must embrace the hustle!â
- âYou must grow a 30-strong team!â
- âYou must start your day at 5am!â
- *insert every other pearl of đ« -inducing âwisdomâ here*
Truth be told â success looks wildly different to everyone.
We do have something in common though, us ambitious business owners: we want success to feel as good in our soul as it looks in our bank account.
We want to enjoy the work we do. We want to work with epic clients. We want that elusive work/life balance so we can stop watching the clock all day.
If youâre nodding along (or screaming YES!!) â youâre in the right place. Weâre here to tell you this is all within your reach.
By 'we' we mean us â Marianne & Toyah
The VAs, mentors, plant-loving biz besties + faces behind the VA Foundry.
We believe success should feel as good in your soul as it looks in your bank account.Â
We're not here to push one-size-fits-all formulas. We're here to help you build a VA business that honours your strengths, supports your life, and lets you play at full capacity.
We're big on 3 things:
- Real, heartfelt conversations, not sugarcoated fluff
- Proven systems rooted in strategy (with room for magic, creativity, & intuition)
- Soul alignment and sustainable growth, not hustle at all costs
Together, we've each built thriving businesses from the ground up. Now, as VA Mentors and co-leaders of the VA Foundry, we combine our strengths to guide you:
- Marianne brings the creative sparkle + marketing know-how
- Toyah brings the numbers & operations superpowers
We're stepping into the space Sam + Jo created with intention, and continuing the vision they began. You'll still see their expertise within our course content, now paired with our energy and experience.
We're proof you can step into your CEO energy without losing yourself along the way.Â
Here's how we can work together
Learn with us
Courses & resources for aspiring VAs looking to get started with a bang.
âYou know the phrase when the penny drops? Well, I had more like âwhen the $2 coin dropsâ moments in my last coaching call.
The process was logical, relaxed, and inspiring.
In the end, I had a coherent plan of action, direction, and an enormous amount of excitement for my future business plan and goals.â
~ Wendy Brown
âTaking part in the 'Launch in 30 Days' course was the best decision I ever made for my business. The course gave me clarity and tons of tips/best practice methods that had never before crossed my mind.
They know their stuff 100% and the other amazing ladies who participated in the course created such an encouraging and supportive environment. We cheered each other on, shared our progress, and together elevated our skills and businesses.â
~ Erica Campbell
âWorking with the VA Foundry was invaluable for me to be able to kickstart my VA business.
They deliver their knowledge and experience in such easy-to-understand packages.
The continuous support within the community and the âno excusesâ approach really helped me to overcome the barriers that I thought were in my way.â
~ Laura Jones
International VA Day Celebrations
- 15 May 2026 -
The ultimate day of celebration, connection and collaboration for our NZ-based virtual assistants.
Learn moreNZ VA Awards
- 20 September 2025 -
A celebration of the exceptional VAs of New Zealand.
View WinnersThe right time is right now
Thereâs never been more demand for switched-on VAs. Businesses across the globe are looking for flexible, skilled resources to outsource their key tasks to, and are willing to pay a premium for the right people.
Letâs make sure youâre first on their wish list.
âI give 100% credit to The VA Foundry for where I am today (and a little bit of me of course).
I went from low self-confidence in a corporate company where I felt everything I did wasn't 'right'...to feeling empowered and proud that I have set myself up to earn more income than I was earning in that job â with more freedom and flexibility.â
~ Tash Budd
âIâve been a part of the Mastermind for a couple of years now and honestly, I donât foresee myself leaving.
They have built a community of exceptional virtual assistants â so you not only get your coaches' expertise, but the expertise of your fellow VAs.â
~ Tuesday Semmens
âIâd been entertaining the idea of becoming a VA but really, where to start!? Then I saw the opportunity to complete this 7 step formula mini course and it just fit.
The steps are clear, concise and manageable. Their way of sharing knowledge and encouragement is also super relatable.
So just do it! Get out of your head and take that next step.â
~ Sheldon Macartney
Ready for action?
Wherever you are in your journey, weâve got a suite of services to support you.
Aspiring VA looking for guidance to get up & running?
Click here >
Established VA looking to smash some serious goals?
Click here >
Are you best suited to life as a subcontractor, freelancer or agency owner?
Take our free quiz &Â find your perfect VA pathway in minutes!
Take the Quiz